Many people think that with the rise in ecommerce and online marketing, physical shopping is going to disappear. So, they aren’t focused on outdoor advertising as much as they should be. Outdoor advertisements, including billboards, signs, or banners, are crucial in spreading your brand’s awareness.
If we neglect to advertise our business to passers-by, we lose many potential customers. If you still need more convincing, here’s how signs make a business profitable.
1. Impulse Sales
An impulse sale is when someone who has no intention to buy anything spontaneously decides to buy something. Best Buy noticed that 17% of its customers didn’t intend to shop at all, but they drove on by because they saw the sign. These were all impulse shoppers.
A sign is the perfect thing to encourage people passing by to become impulse shoppers. If you can choose the right location where people will pass by on foot or in their cars, you will convert some people into customers.
2. Brand Awareness
They say that over 80% of your customers exist within a five-mile radius of your business. That means you must focus your advertising efforts on this population the most. You can spread awareness about your brand or any new deals you’re offering through signs scattered throughout this area.
If people aren’t looking to buy anything when they see the sign, at least they’ve learned about your business. If your sign is memorable, it will stick with them. When they will need to shop, they will remember you and check out the store.
3. Low-Cost Advertising
To ensure maximum profits, you want to cut down your overheads as much as possible. You want to achieve more with less money wherever possible. That’s why you should consider options with high ROIs when advertising.
Custom signs are a very cost-effective way to get your name out there. They can last you a very long time with proper maintenance and attract new customers for you long after you buy them. They are much cheaper than TV commercials, billboards, or radio advertisements.
4. Convey Quality
What’s the first thing you do when you see a sign outside a business? You may not notice it, but you form an opinion about the business based on the retail signage that hangs outside it or promotes it.
Customers now predict whether you are a high-quality or low-quality business by the state of your signage. If you are a quality business, it should be reflected in your signs. That’s why investing in high-quality signs makes you more attractive to buyers.
5. Guide Drivers
What if someone drives to your business for the first time after hearing about it online, through social media, or a TV commercial, but they can’t find your business? Many people fail to find a business because their signs are too small or unnoticeable.
So, getting high-quality signs that let people know where your business is saves you from losing customers. Losing customers means losing profits so to ensure no one get’s lost looking for your business, hang up high quality signs that can be seen from far away.
